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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

July 2020

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The government has unveiled the next steps for Making Tax Digital but self-employed workers are worried that it could make tax administration more complicated.

The latest poll by the Federation of Small Businesses has found a significant divide when it comes to small business confidence.

A digital retail tax intended to level the playing field between online retailers and high street stores would push up prices for consumers, the British Retail Consortium has warned.

Studies by business organisations suggest that SME confidence is rising but many firms still plan to make redundancies.

New research confirms that the coronavirus pandemic has caused a permanent shift in how people work.

TV advertising is still the biggest influencer of UK buying decisions, ahead of celebrity endorsements and online video ads.

HMRC estimates that the move could boost cash flow for self assessment customers by £11.8 billion.

Restaurants, cafes and bars can now sign up to the new government initiative aimed at encouraging people to safely return to eating out.

Growth prospects for small firms in the UK are looking bleak as business owners say cash flow problems, red tape and lack of funding are holding them back.

The chancellor of the exchequer, Rishi Sunak, annoucned a number of measures to lift the economy of of the post-coronavirus slimp.

Chancellor Rishi Sunak has announced a raft of new measures designed to protect, support and create jobs, including a job retention bonus.

New figures show that Bounce Back loans worth more than £30 billion have been approved for small firms as the UK government announces a further £1.57 billion in funding for the arts sector.