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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

August 2020

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The latest government statistics show that over one million freelancers in the UK are not eligible for state support during the coronavirus crisis.

New research has found that skilled freelancers can significantly improve business performance for those that employ them.

UK small businesses saw a 14% drop in revenue in the second quarter of 2020 because of the coronavirus pandemic but the impact was far less damaging than had been feared.

Three-quarters of Brits say the coronavirus pandemic has prompted them to rethink their spending and saving habits.

Self-employed workers who have been financially affected by coronavirus can now apply for a second grant through the Self Employment Income Support Scheme.

As more people work from home, a new study has found that longer working hours have become standard practice in the UK. 

The Government has launched a Shop Local campaign to help support independent shops on UK high streets.

The drop in income was driven by a record fall in the average number of weeks freelancers worked during the second quarter of 2020.

A new study has found that 17% of self-employed workers have no financial buffer and less than one in ten have insurance to protect their income.

Belfast tops the list of the best cities in the UK for running your own company, according to new research on business costs.

The Local Government Association (LGA) has warned that local economies risk missing out on more than £1 billion in emergency COVID-19 funding if the government goes ahead with plans to close three grant schemes this month.

The government has launched two training programmes designed to improve small business leadership and problem-solving skills in the wake of coronavirus.