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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

September 2020

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UK shoppers could spend as much as £1 billion in an early Christmas shopping spree during the two-day event before Brexit brings in new bureaucracy and potentially higher prices.

A new study suggests that flexible working could increase the UK's creativity and productivity as it finds that the 9-5 day does not work for everyone.

Rishi Sunak has announced a replacement for the furlough scheme - the new six-month Job Support Scheme is intended to protect jobs in businesses affected by coronavirus over the winter.

Despite the financial pressures caused by COVID-19, more than three-quarters of small business owners have invested additional budget into their companies this year.

New research shows that British consumers have radically altered the way they shop and, in a quest for bargains, many have already started to buy Christmas gifts.

Prime minister Boris Johnson has announced a number of new restrictions for England intended to slow the spread of coronavirus.

A new study has found that many employers are failing to give their staff adequate information on ways to avoid cyber-attacks while they are working from home.

As redundancy levels soar, new research has found that the UK's small family businesses are least likely to have laid off staff during the pandemic.

Nearly three-quarters of business owners say they will take no more than five days holiday next year even though 89% agree that time off is important for mental health.

Employees are not only more productive when they work from home, they are also financially better off, according to new research.

Four in ten firms have borrowed money this year to help them survive the pandemic; now they need support to avoid getting into a debt crisis.

One hundred of the UK's most inspiring small businesses have been chosen to mark the official countdown to Small Business Saturday 2020.