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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

October 2020

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Prime minister, Boris Johnson, announces that England will go back into lockdown from 5 November.

A new survey of those working from home because of the pandemic has found that the standard of workplace manners is falling as meetings go online.

The latest FSB Small Business Index has found that times are tougher than ever for small firms after two difficult years.

Rishi Sunak has unveiled a new package of measures designed to "significantly increase the generosity and reach" of the coronavirus winter support schemes.

An investigation by Money Box for the BBC has discovered that thousands of people that are legally entitled to work in the UK have been unable to get a National Insurance number.

A new study has found that many small businesses are losing their best talent because they are not geared up for remote working during the pandemic.

A quarter of employers (24%) make no effort to attract and recruit more diverse candidates for top-level jobs, according to a new report.

The government is urging business leaders to prepare for Australia-style trading arrangements from 1 January as it launches its Time is running out campaign.

Many UK businesses, both big and small, are taking a "wait and see" approach to planning for winter lockdowns, according to a new report.

Self-employed workers that have been adversely affected by the coronavirus pandemic have just days left to apply for the second government SEISS grant.

From 1 November, the government's Job Support Scheme will include support for any business that is required to close under new coronavirus restrictions or local lockdowns.

Nearly two-thirds of Brits have thought about moving since their daily commute has been replaced by home working, according to new research.