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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

November 2020

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Chancellor of the exchequer Rishi Sunak has set out his plans in a Spending Review that aims to "protect lives and livelihoods" as the pandemic continues to take its toll.

New research suggests that Black Friday 2020 could be the busiest ever as online sales continue to soar.

Independent retailers are breathing a sigh of relief as the government's COVID Winter Plan allows them to reopen ahead of Christmas but there are challenges ahead for bars and restaurants.

A new collaboration between Yell and Amazon means that millions of small businesses can now be found using Alexa; and a start-up is offering grants to help SMEs make TV ads.

Brighton tops the list of the best places to start a side business as it emerges that website domain name registrations for new businesses soared during the last lockdown.

As the 2021 self assessment deadline approaches, there are increasing reports of fake emails, texts and phone calls purporting to be from HMRC.

The real Living Wage hourly rates for 2020/21 have been increased, widening the gap between this voluntary wage rate and the government's statutory minimum wage rates.

After two decades of growth in UK self-employment, a new study by the London School of Economics has found that one in five freelancers consider it likely that they'll leave self-employment as a result of the coronavirus crisis.

Workers on furlough will now get 80% of their income paid by the government until the end of March 2021; support for the self-employed has also been increased.

New research has found that coronavirus lockdowns have boosted the nation's loyalty to small businesses, with 59% of Brits saying they now support local businesses more than previously.

The government has made the third instalment of the Self-Employment Income Support Scheme more generous for November but business groups are warning that many freelancers are still falling through the cracks.

If bank branches continue to close at their current rate there will be none left by April 2032, according to a new study of the retail banking sector.