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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

December 2020

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The latest government data shows that unemployment reached 4.9% in the three months to October, redundancies hit a new high and the number of UK self-employed workers continued to fall.

The organisers of the Small Business Saturday event have estimated that UK shoppers spent £1.1 billion on the day, as shoppers showed support for their local high streets after a tough year.

New research has revealed that shopping online causes frustration, boredom and even anxiety for many people, suggesting that retailers need to raise their game when it comes to customer experience.

As online shopping has increased during the pandemic, so too has the number of shoppers returning items to get a refund.

New figures reveal that almost one fifth of workers in the UK's smallest businesses were still on furlough at the end of September, raising fears that many firms will find it hard to survive once the scheme ends.

Hundreds of small businesses and sole traders are to provide work placements to unemployed young people under the Kickstart programme.

The third SEISS grant for self-employed workers affected by the pandemic is now open for applications; but freelancer body IPSE is warning that new rules may create a "climate of fear".

New research by MoneySuperMarket has found that many Brits do not have their financial houses in order when it comes to pensions, life insurance and wills.

A new report has found that the coronavirus pandemic has significantly changed the way that SMEs use business banking.