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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

March 2021

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The government has opened a consultation on the idea of replacing annual self-assessment tax returns with a rolling in-year tax payment system for businesses and the self-employed.

One in five small businesses say they have changed their recruitment plans as a result of the successful vaccine rollout and now plan to take on more staff.

A year after the first lockdown, new research shows how the pandemic has left many UK freelancers and small business owners struggling.

A survey of UK professionals has shed new light on why Brits leave their jobs and what persuades them to take new ones.

There has been a 16% uplift in mobile traffic in the past year, according to analysis of 20 billion web sessions.

The government is asking businesses to make sure their employees take COVID-19 tests on a regular basis to prevent the spread of the virus.

The fourth SEISS grant will be open to those who became self-employed in the tax year 2019 to 2020 but there will be extra hoops to jump through for some.

A new survey of freelancers has found that 50% plan to stop contracting in the UK after changes to off-payroll tax rules come into effect in April - unless they can get contracts unaffected by the changes.

The fund is intended to help smaller businesses adapt to new trade rules with the EU; however, the latest data shows that UK trade with the EU has already fallen dramatically since the UK left the EU at the end of January this year.

A new survey by Small Business Britain has found that almost one-fifth of women are thinking about starting their own business.

Half of UK employers don't have a financial wellbeing policy, despite the financial impact of COVID-19 on employees.

In spite of the coronavirus pandemic, 468,371 businesses were registered in the UK in 2020 according to data from Companies House.