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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

May 2021

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A new study has looked at how workers across a variety of industries feel about their friends at work and how the pandemic has affected these relationships.

Businesses that deferred VAT payments last year have one month left to join the HMRC VAT deferral scheme online if they want to spread the cost by paying in monthly instalments.

As online marketing becomes more important than ever, a new survey has found that almost half of UK small business owners don't know to market their business.

The vast majority of businesses that carry out research and innovation work in the UK have reported delays or stoppages to research activities during the pandemic, according to a new poll.

The latest government employment statistics show that the number of job vacancies has increased by 8% compared to the last quarter.

New research has found that UK small businesses are now more optimistic than they were before the coronavirus pandemic.

A third of small firms are unaware of forthcoming changes to the UK telecoms network, according to Zen Internet.

The latest survey of sole traders shows that UK freelancers have seen a "remarkable" recovery in earnings in the first quarter of 2021 after an incredibly difficult year.

A new report has revealed that marketers are finding it hard to connect with customers effectively because of the sheer number of communication channels available.

More than a quarter of UK SMEs say they need additional support from the government to stay afloat.

More than half of UK businesses now use mobile messaging apps such as WhatsApp and Facebook Messenger to keep in touch with their customers.

A new poll of business directors has found that the majority plan to allow some remote working for their staff even after COVID-19 restrictions are lifted.