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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

June 2021

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The government is urging employees that have had to work from home during the pandemic to claim tax relief via the HMRC online portal.

Cash-only small firms risk losing customers if they don't offer alternative payment options, a new study finds.

The proportion of freelancers reporting mental health problems has risen by over 200% during the pandemic, leaving one in five struggling with issues like anxiety and depression.

The number of people applying for retail and logistics jobs has fallen dramatically as both Brexit and COVID-19 have had an impact on worker availability.

Freelancer body IPSE has warned that many self-employed workers in the UK have been "financially scarred" as a result of the pandemic and it says the sector needs more support to get back on its feet.

As eight in ten organisations say they actively encourage their employees to use their own devices for work (BYOD), fears about the associated cyber threats are growing.

A new study has calculated that up to £60bn of additional revenue could be unlocked for small businesses if their large customers paid them on receipt of invoices.

The Federation of Small Businesses says urgent support is needed for small firms affected by the delay in the lifting of COVID-19 restrictions.

Two new studies have highlighted some of the most damaging effects of the pandemic on small businesses and their employees.

Nine in ten small firms expect to be running at full strength by the end of this year but the British Chambers of Commerce has warned that further government support may yet be needed.

The number of active Etsy sellers almost doubled in 2020 as almost two million people worldwide looked for new ways to earn money from home during the pandemic.

The government has announced plans for a new body that will take over responsibility for enforcing the rules on modern slavery, the minimum wage and other employee rights.