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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

July 2021

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The UK's leading business groups are calling on the government to rethink its self-isolation strategy and focus on daily testing to keep more people at work.

A new report has warned that the government's levelling-up agenda will fall short unless more is done to provide business advice to smaller firms.

New research shows that Brits are worried about the continuing decline of the high street, a process that has been accelerated by the pandemic.

A new study has found that shoppers spend 54% less with small businesses that have not updated their websites compared to those that have.

Self-employed workers can now claim the fifth and final government grant but to be eligible they must demonstrate that their turnover has fallen as a result of the pandemic.

Many small businesses are continuing to ask customers to wear masks, use sanitiser and respect social distancing even after COVID restrictions have been lifted.

HMRC has reminded employers that they are legally obliged to pay students and other summer workers at least the National Minimum Wage (NMW).

The CBI has devised a six-point plan for businesses to reopen successfully and learn to live with the COVID virus.

The British Chambers of Commerce (BCC) has welcomed news that full reopening of the UK economy will go ahead on 19 July, but fears lack of clear guidance will leave businesses uncertain of how to protect their employees and customers.  

A new study into employee share schemes has found that they significantly boost company growth, make recruitment easier and improve employee retention.

The government will remove the vast majority of COVID restrictions from 19 July - although it is urging people and businesses to remain cautious - but not everyone thinks a mass return to the workplace is a good idea.

An estimated 26,000 ecommerce sellers in the UK face additional red tape costs from July as the EU introduces new VAT rules on sales from outside the bloc.