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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

August 2021

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Two leading enterprise organisations are running their annual searches to recognise and honour the UK's most inspiring female business owners.

The Federation of Small Businesses is calling on the government to support small businesses by significantly reforming business rates - which it has described as "regressive and outdated".

The government is expected to get rid of some website cookies rules as it promises to scrap key parts of the EU's General Data Protection Regulation (GDPR), which came into force in 2018.

A new study has found that the Delta variant of the coronavirus is having a significant impact on small businesses, with some delaying a return to the workplace and many planning to make COVID vaccinations mandatory for their employees.

A new survey suggests that around 2.9 million small business owners have experienced burnout since the start of the pandemic in 2020.

The government is accused of scoring an own goal over Freedom Day as it emerges that July's retail figures fell.

A new study suggests that sole traders may have been disproportionately impacted by COVID restrictions, with almost six in ten reporting that they are either not trading at all or are trading less than pre-COVID.

Research conducted by the Institute of Directors has found that 44% of businesses are currently struggling to recruit the staff they need.

As the travel green list extends to 36 countries, new research has found that up to 2.5 million UK small businesses are looking for ways to expand overseas.

The government may be encouraging people to return to work, but new research has found that workers in small businesses are twice as likely as those in larger firms to continue working from home.

Larger firms are far more likely to be taking environmental action than small and micro-businesses, according to a new study by the British Chambers of Commerce and O2.

A-level results day has seen record numbers of students getting top grades with plans to go to university, but new research reveals that four in five employers don't require a degree qualification for entry-level roles.