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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

September 2021

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The latest government figures show that there was a 71% increase in the number of company insolvencies in August compared to the same month last year.

The government has announced that Making Tax Digital for Income Tax will now be introduced in April 2024 - a year after it was originally scheduled to start.

Accountants are warning that a "perfect storm" is brewing for UK small businesses as COVID support schemes come to an end and other pressures build including rising energy prices, supply chain issues and a looming National Insurance hike.

A new report has warned that increasing numbers of unhappy workers are considering leaving their jobs as working from home takes its toll due to the pandemic.

The government scheme enabling small businesses to recoup statutory sick pay costs due to coronavirus will end at the end of September, and any outstanding claims must be made by 31 December 2021.

A new survey of small businesses in the UK has found that the majority of business owners affected by late payment are suffering stress, anxiety or depression because they are so worried about cashflow.

The International Franchise Show returns to the ExCel London.

Lending to entrepreneurs and small businesses outside London through the government-backed Start Up Loans scheme has passed the £600 million mark.

Almost 80 new businesses were created every hour across the UK in the first half of 2021, according to a new study.

Job vacancies have hit an all-time high but the Federation of Small Businesses has warned that rising employment costs are preventing small firms from hiring.

Prime minister Boris Johnson has unveiled plans to increase National Insurance contributions in order to fund health and social care - but business groups say it could derail the UK's recovery from COVID.

Small Business Saturday has chosen 100 inspirational small businesses to mark the countdown to this year's campaign.