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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

October 2021

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The Autumn Budget 2021 was chock-full of spending pledges and support for businesses but business groups have questioned whether the measures go far enough for the UK's six million small firms.

A rise in the Living Wage, an end to the public sector wage freeze, more money for health, education, transport and housing - the Treasury has been releasing details of the chancellor's spending plans ahead of Wednesday's Budget.

New research by IPSE has found that changes to IR35 tax rules have had a devastating effect on UK contractors, prompting many of them to leave self-employment altogether.

This year's Small Business Saturday roadshow will visit 20 UK towns and cities to offer online and in-person support to local entrepreneurs.

More than one in ten UK workers are thinking about retraining in a trade as demand for plumbers, electricians, joiners and builders soars.

After a significant bounce-back in the spring, small business growth forecasts are still looking good and the number of small firms that fear they might not survive has hit its lowest level for two years.

A new study has found that less than one in three small business owners experiencing poor mental health have sought professional help.

A new poll of UK workers has found that start-ups are increasingly offering workplace benefits to help recruit and retain employees.

HMRC is reminding taxpayers to check that they have the correct information in order to complete their next tax return - including any payments from COVID-19 support schemes.

New research has found that two in five small business owners are concerned that their employees may move on to new jobs now that the furlough scheme has ended.

The latest survey by the Institute of Directors reveals that SME confidence plummeted in September and the Federation of Small Businesses has warned that small firms may be facing an "autumn storm".

New research has highlighted the plight of freelance workers that did not qualify for government support during the pandemic.