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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

January 2022

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24% say completing the self assessment tax return is the worst thing about being self employed and confusion reigns over what income should be included.

The Help to Grow: Digital scheme has opened for applications, providing small businesses with discounts of up to £5,000 on approved software as well as advice on digital skills.

The government has reintroduced the Statutory Sick Pay Rebate Scheme but new research suggests that businesses have already saved more than £300 million on sick pay because staff that work from home don't take as much time off.

New research by FreeAgent has found that 64% of Brits have plans to start their own business in the future - significantly up from the 51% who said the same in last year's poll.

A new poll of business owners has found that a greater focus on work-life balance and a rise in side hustles are key business trends for 2022; however, worries about inflation remain.

For the second year running, HMRC has announced an extension meaning anyone who cannot file their tax return by the 31 January 2022 deadline will not receive a late filing penalty.

HMRC has reminded self assessment customers to declare any COVID-19 grant payments, including SEISS, on their 2020/21 tax return.

A survey by the Federation of Small Businesses has found that almost one in ten UK firms say the late payment crisis is threatening their survival and it predicts that as many as 440,000 businesses could close their doors in the coming year.