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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

New online tools to help businesses prepare for 2021

18 February 2020

The UK government has created several tools to help British nationals and businesses get ready for new rules in 2021 once the transition period is over.

The UK left the European Union on 31 January and has entered an 11-month transition period that will last until 31 December 2020. After this date, rules governing everything from immigration to exporting will change.

The government is urging people to start preparing now, especially those running a business. The Transition Check tool covers rules relating to living, working, travelling and doing business in the UK and EU from 1 January 2021. It asks users a series of questions and provides specific guidance based on the answers.

General information for British nationals includes:

  • Travel and passports;
  • International driving permits;
  • Border checks;
  • Mobile roaming charges;
  • Health cover and travel insurance.

Advice for businesses is extensive and there is detailed guidance for specific sectors. Key areas include:

  • Visas and work permits;
  • Accounting and reporting;
  • Copyright permissions;
  • Movement of goods and services;
  • Accessing and transferring data;
  • Labelling;
  • Customs declarations.

Users can subscribe to email updates in order to be notified about changes as new rules are decided.

The Department for International Trade has also launched two digital tools for businesses exporting goods in and out of the UK market. The free-to-use tools provide product-specific and country-specific information on tariffs, regulations and other topics in one place. The Check How to Export Goods tool provides exporters of goods out of the UK market with information such as duties and customs procedures for over 160 markets around the world.

The Trade with the UK tool is aimed at businesses exporting goods into the UK market and gives detailed and up-to-date information on topics such as tariffs, taxes and rules.

Written by Rachel Miller.

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