Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Self-employed get rescue package but it won't pay out until June

26 March 2020

Chancellor Rishi Sunak has given details of a new scheme to help self-employed people that are losing work due to the coronavirus outbreak.

Millions of self-employed workers will get direct cash grants though the UK-wide Self-Employed Income Support Scheme. Eligible applicants will receive a cash grant worth 80% of their average monthly trading profit over the last three years. These payments will be paid for at least three months and will be capped at £2,500 per month.

According to the government, the new scheme covers 95% of people who receive the majority of their income from self-employment. However, chancellor Rishi Sunak admitted that the payments will not be made until the beginning of June - with grants being paid then in a single lump sum covering all three months.

Self-employed people will be able to apply directly to HMRC for the taxable grant, using an online form, with the cash being paid directly into their bank account.

However, the government says individuals should not contact HMRC now; it says HMRC will identify eligible taxpayers and contact them directly. HMRC will use existing information to check potential eligibility and invite applications once the scheme is operational.

"Self-employed people are a crucial part of the UK's workforce who've understandably been looking for reassurance and support during this national emergency," said chancellor Rishi Sunak.

"The package for the self-employed I've outlined today … targets support to those who need help most, offering the self-employed the same level of support as those in work."

The scheme will be open to those with a trading profit of less than £50,000 in 2018-19 or an average trading profit of less than £50,000 from 2016-17, 2017-18 and 2018-19. To qualify, more than half of their income in these periods must come from self-employment.

Those who pay themselves a salary and dividends through their own company are not covered by the scheme but will be covered for their salary by the Coronavirus Job Retention Scheme if they are operating PAYE schemes.

The scheme has been designed after extensive engagement with stakeholders including the TUC, the Federation of Small Businesses (FSB) and The Association of Independent Professionals and the Self-Employed (IPSE).

In a sign of changes to come, the chancellor also said that tax rules for employees and the self-employed should be brought into line at some point in the future.

Written by Rachel Miller.

Stay up-to-date with business advice and news

Sign up to our lively and colourful newsletter for new and more established small businesses.