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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

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Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

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Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Technology causes stress for one in three employees

23 April 2019

Workplace technology - including computer software and mobile tech - is putting pressure on one third of UK workers, according to a new study.

Research by Willis Towers Watson has found that 32% of UK employees say technology is causing them stress. A lack of tech reliability was cited as the main reason for this by 46% of survey respondents; 45% said technology has increased their workload. Other tech-related issues included tighter deadlines (cited by 33%) and a lack of human interaction (29%).

The survey also examined how employees manage tech stress. It found that 28% of workers tackle technical challenges by consulting tech-savvy colleagues, while 24% ask for support or training from management. However, 27% said they cope by working longer hours, 19% said they avoid or delay tech-based tasks and 15% delegate them to others.

Only one in ten workers said technology decreased their workplace stress, with 50% of these respondents saying it helped them work more efficiently, 51% said it made information more accessible and 42% said it facilitated flexible working.

"Technology can be a considerable force for good with the potential to act as a catalyst for smarter, more efficient and more flexible working," said Mike Blake, wellbeing lead at Willis Towers Watson.

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"Despite offering a wealth of opportunities to improve our working lives, however - simplifying and, in some cases, eradicating many mundane or laborious tasks - these findings highlight that, in some cases, it can be both a blessing and a curse."

The findings, he said, "should act as a call to action to ensure [technology] is adopted strategically, and deployed with appropriate levels of support, training and consideration to the mental wellbeing of users. As part of this process, consultation with staff about the tools and technologies that they need to carry out their jobs more confidently and effectively may prove beneficial in helping smooth the transition to new, improved, ways of working."

According to the study, workers over the age of 55 were more than twice as likely as 18 to 24-year-olds to say technology added to their workload (58% vs 28%). They were also twice as likely as their younger colleagues to say technology increased their job security concerns (20% vs 9%).

"With changing workforce demographics, businesses face the challenge of balancing the needs of both younger and older employees to help protect and maintain the wellbeing and motivation of all," said Blake.

Written by Rachel Miller.

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