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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

January 2021

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Digital, debt and diversification are some of the main ways that small firms managed to stay in business during the coronavirus pandemic, according to a new study.

A new survey has found that one in seven Brits aged 18-24 plan to start their own business this year.

HMRC has announced that anyone who cannot file their tax return by the 31 January 2021 deadline will not receive a late filing penalty as long as they file online by 28 February.

Companies will have to pay smaller suppliers within 30 days under the new terms of the Prompt Payment Code as the government seeks to crack down on late payment.

A new YouGov survey has revealed how British attitudes to work have changed during to the coronavirus pandemic.

A judgement by the Supreme Court means that small businesses that have claimed for coronavirus-related business interruption losses will now be paid by their insurers.

A quarter of a million UK small businesses are set to fold unless they get more help, according to a new study.

A survey has found that more than half of UK firms that hire independent contractors have yet to prepare for new off-payroll tax rules that will come into effect in a matter of weeks.

Small Business Britain is recognising some of the UK's most inspiring female entrepreneurs for the contribution they've made to their communities and to the economy during the pandemic.

The coronavirus pandemic has left the self-employed sector "undermined and diminished" according to the latest research by freelancer body IPSE.

Around 5.4 million tax payers have less than a month to complete their annual tax return, ahead of the self assessment deadline on 31 January.

Businesses in the retail, hospitality and leisure sectors are to receive a grant worth up to £9,000 to help them survive the current lockdown.