Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

February 2021

Displaying 1 - 12 of 12
12 results shown

Over half a million businesses who deferred VAT payments last year can now pay the VAT they owe in smaller monthly instalments, thanks to a new government scheme.

The unemployment rate has risen to its highest level in almost five years but a new poll by the CIPD suggests that more than half of employers expect to hire new staff in 2021.

Business groups have welcomed the government's roadmap out of lockdown as a new Barclaycard survey suggest small firms are optimistic about their prospects once restrictions are lifted.

Small firms are being urged not to miss the 28 February deadline for this year's Small Awards, a nationwide search for the most inspirational small businesses in the UK, across all sectors.

The latest quarterly Confidence Index from freelancer body IPSE has found that freelancers have had to work longer hours for lower rates of pay in order to keep their income stable.

The UK government has announced a £20 million SME Brexit Support Fund to help small businesses that trade with the EU.

It's National Apprenticeship Week and a new survey of UK businesses and tradespeople shows that demand for apprentices is as strong as ever.

A new study has found that 80% of small business owners say they have experienced symptoms of poor mental health in the past year - including panic attacks, anxiety, depression and disrupted sleep.

Chancellor Rishi Sunak has announced new flexible repayment options for more than one million businesses that have taken out Bounce Back Loans during the pandemic.

A quarter of UK small businesses are predicting growth in the next three months according to a new study.

New research has found that 37% of freelancers say they are having difficulties paying the tax they owe because of the financial impact of the pandemic.

Despite a rise in home working because of the pandemic, new research shows that nearly half of employees still do not have flexible working in their current role.