Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

April 2021

Displaying 1 - 12 of 12
12 results shown

The "always on" culture means that many employees work outside of their contracted hours or when they are ill, according to a new report on wellbeing at work.

New research has found that more people have turned to freelance work alongside their day jobs during the pandemic.

As the government announces ambitious climate change targets, a new poll has found that many businesses are not sure how to reduce their carbon footprint.

This year's Pitch competition promises to give 3,000 UK start-ups the tools they need to become investment ready.

Applicants for the fourth Self-Employment Income Support Scheme grant are to be given an individual application date by HMRC.

The latest government data shows that under-35s account for 80% of the jobs lost in the past year.

Analysis of Google search volumes has highlighted the extent to which businesses have embraced digital marketing and ecommerce as a result of the coronavirus pandemic.

Both the Federation of Small Businesses and the British Chambers of Commerce are calling on the government to do more to support exporters as new trade figures show how far UK exports have fallen.

A new study has identified the UK cities where women have the best chance of starting a successful business.

A new survey has found that millions of Brits would rather carry on working from home even when the government says it's safe to go back into the workplace.

The new government-backed loan scheme promises to provide additional finance to businesses that need it throughout 2021.

Directors' optimism in the economy is at its highest level since just after the 2019 General Election, according to new data from the Institute of Directors.