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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

November 2021

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The Small Business Saturday campaign is calling on shoppers across the UK to support local small firms and independent retailers this Saturday 4 December.

Small business owners across the UK are looking to hire staff and launch new products and services but one in two say they need funding in order to bring their plans to fruition.

A new study of business spending has revealed that companies have significantly increased their use of Facebook, Google, and LinkedIn advertising in 2021.

The UK tax body has warned customers to watch out for fraudulent tax rebate emails and texts after a year in which nearly 800,000 tax-related scams were reported.

Business Secretary, Kwasi Kwarteng, has announced that new laws and a Code of Practice are being introduced to resolve the remaining commercial rent debts accrued because of the pandemic.

Dragon Touker Suleyman, Innocent's Douglas Lamont and the small business minister Paul Scully are just some of the keynote speakers that will be attending the 43rd Business Show at the ExCeL in London on 24 and 25 November.

A new study of internet search terms used by new business owners has uncovered the start up business questions that are most frequently asked on Google.

A new tax measure included in the small print of last week's Budget could cost self-employed workers more than £1.7bn, according to the Chartered Institute of Taxation.

Small businesses are keen to reduce their carbon emissions, become more sustainable and achieve net zero status, but they need support and smart policies to help them get there, according to a major new study.

Over one-third of shoppers plan to start their shopping earlier this year according to a new survey, but the results also show that attitudes to spending are shifting and retailers will need to adapt if they want to have a profitable festive season.